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In Her Head

Project type

Fashion Editorial

Date

October 2024 - December 2024

Software/Tools

Photoshop, Lightroom

Shot on

Fujifilm XT -30

An editorial spread and photoshoot were done for my module, Fashion Editorial. I had to come up with an original concept for a photoshoot and create a spread referencing an existing magazine.

Theme

I chose 'Vulnerability' as I wanted a spread more personal to me and my past experiences with my feelings.

Concept

Through the persona of a teenage girl, she explores her journey navigating her self-worth and vulnerability through this fashion editorial.

Moodboard

I chose pictures with strong colour contrasts and intentional framing.
Quiet and brooding, the overall mood focuses on the drama of her thoughts as the story progresses.

Styling Moodboard

The styling elements are inspired by the Romantic Goth and Dark Coquette subcultures.

Styling

Look 1

Styling

Look 2

Styling

Look 3

Styling

Look 4

Styling

Look 5

Hair & Makeup

Consisted of natural hair to give focus on the looks instead.

Hair & Makeup

Mainly featuring a smokey eye look to match the styled subcultures.

Layout Board

I chose to reference VOGUE magazine as their editorials incorporate storytelling into their fashion editorial spreads.

Layout Inspo

Other images I found to explore different layout options.

Fonts & Colours

The fonts used for the body paragraphs are inspired by VOGUE magazines. I chose black and white to keep it simple and match the styling. 'In Your Head' is done as a custom typeface so that it makes a statement to the spread.

Video Storyboard

Act 2

Video Storyboard

Act 3

Video Storyboard

Act 4

Video Storyboard

Act 5

Layout

This shot was chosen to give an effective first impression of the whole spread at first glance. The tighter crop is to focus on the motion blur, while gazing at the title. The title is also made blurry to match the shot .

Layout

A lighter colour scheme is paired together, while
both shots are arranged to look away from each other, emphasising the unwillingness to face her feelings.

Layout

A full page shot is used to emphasise her gaze into the audience, while the last shot was chosen as a fitting conclusion to the spread. The body text frames the photo to represent a mirror frame, while the photo is off-center to balance the composition.

Individual Pages

Page 1

Individual Pages

Page 2

Individual Pages

Page 3

Individual Pages

Page 4

Individual Pages

Page 5

Individual Pages

Page 6

Concept Video

The layering and playing with opacity gives the feeling of overwhelmingness, With each section ending cleanly to give the feeling of hope and a conclusion to figuring out new feelings.

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Koh Yi Xin

Create Your First Project

In Her Head

Project type

Date

Software/Tools

Shot on

Koh Yi Xin